Review gating, the FTC rule, and what is actually illegal
The FTC's fake review rule does not ban review gating outright. Here is what it does prohibit, and why Google's rule is the one that bites first.
Blog
Guides and news for small businesses that want more Google reviews without gaming anything. Every number here is checked against a primary source and linked.
The FTC's fake review rule does not ban review gating outright. Here is what it does prohibit, and why Google's rule is the one that bites first.
Google removed 292 million policy-violating reviews in 2025. Here is what gets a single review pulled, and what gets the business itself penalised.
83% of people who get asked leave a review. Here is a researched plan for your first 50, including what the timing evidence actually says.
ReviewHero asks every customer once, follows up politely, and stops the moment they open the link.